We developed the Branding and User Interface to Quero Bem’s app. “Quero Bem” is an app that has the wonderful purpose to facilitate donations by a single photo of a receipt. We developed the Branding elements in line with the concept of “Nation of goodness” idealized by the project precursors. Affectivity and usability are also other concepts that we used on the concept of the app. The receipt on last image was designed by our friend Marck Al.